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Montreal, March 21, 2007 – Today, in Toronto, before
an impressive gallery of guests, including Oscar-nominee actress
Virginia Madsen, Transcontinental Media will celebrate the
official launch of the first issue of the Canadian edition
of More, which is already a huge success. The response
from advertisers was enthusiastic and the number of subscriber
copies will likely reach 80,000, almost double the 43,500
predicted. A total of 125,000 copies were printed. More
targets the 40+ female demographic, a segment hungry for editorial
that speaks to them directly. Its U.S. version has tripled
its circulation since Meredith Corporation launched it in
1998 and it was named 2006 Magazine of the Year by Advertising
Age. Transcontinental announced its exclusive, multi-year
licensing agreement with Meredith in May 2006. This first
Canadian issue, whose editor-in-chief is Linda Lewis, is already
available in newsstands. The addition will bring Transcontinental
Media’s magazine total to 44, including 29 titles in
its consumer magazine portfolio.
Francine Tremblay, senior vice president of consumer magazines
at Transcontinental Media, was excited: “In more than
30 years in the magazine industry, I have never seen such
a success for the first issue of a magazine! This isn’t
an ordinary launch, this is a celebration. This product was
much anticipated and we were right to acquire the licensing
agreement. More fills an underserved niche in both the Canadian
marketplace and Transcontinental’s suite of women’s
magazines. This addition will allow our advertisers to reach
consumers through a line of publications ranging from Elle
Canada to Canadian Living and Homemakers,
through to More and Good Times.”
For her part, Natalie Larivière, president of Transcontinental
Media, said: “This agreement with a major American publisher
is yet another successful execution of one of our primary
growth strategies: to partner with other industry-leading
companies to develop innovative products and services. Meredith’s
reputation as the American consumer magazine specialist for
over a century now and More’s popularity combine
to make this a promising partnership that may foster further
opportunities for both our publishing and printing activities.”
More is the defining magazine of a powerful and empowered
generation – a growing community of women over 40 who
are more accomplished, more confident, more influential and
have more time to spend on themselves. With features on health,
beauty, fashion, food and lifestyle, finance, foreign and
national affairs, the arts, travel and more, More gives established
women more of what they want to get more out of life.
About Transcontinental Media
The fourth-largest print media group in Canada, with
more than 3000 employees and annual revenues of $580 million
in 2006, Transcontinental Media is the country’s leading
publisher of consumer magazines and of French-language educational
resources as well as being the largest publisher of community
newspapers in Eastern Canada. It publishes the weekday daily
Métro in Montreal, owns a number of digital business
units, and is also, through Publi-Sac, Quebec’s leading
door-to-door distributor of advertising material.
Transcontinental Media is a subsidiary of Transcontinental
Inc. (TSX: TCL.A, TCL.B), which has more than 14,500 employees
in Canada, the United States and Mexico and reported revenues
of C$2.3 billion (US$1.9 billion) in 2006.
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For information:
Véronique Givois
Director, Communications & Marketing
Transcontinental Media
Telephone: (514) 392-2066
veronique.givois@transcontinental.ca
Financial Community
Jennifer F. McCaughey
Director, Investor Relations
Transcontinental Inc.
Telephone: (514) 954-4000
jennifer.mccaughey@transcontinental.ca
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