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Montreal, April 3, 2007 – Transcontinental Printing’s
Book Group is circulating a marketing brochure to book publishers
today to promote its latest offering: a new paper made from
100% post-consumer recycled material. While recycled papers
have been available for some time from Transcontinental, this
new offering is the first time it is available at price parity.
Known as “Enviro 100 trade”, this environmentally
friendly choice can be used by trade book publishers with
short, medium, long runs, or even in specialty publications.
Until recently these environmentally friendly choices often
meant having to sacrifice quality and were only available
at premium prices.
“By giving our customers the choice to use premium
quality 100% post-consumer recycled papers at price parity,”
said Luc Desjardins, president and CEO of Transcontinental,
“we are expanding the scope of our commitment to the
environment and sustainable development with no sacrifice
in quality or to the commercial success of our customers.
The challenge of sometimes having to choose between quality
and affordability versus sustainability has now been overcome.
It is a true win-win.”
Many options are available to publishing houses including
a choice of paper weight and colour. “Enviro 100
trade” paper is produced by Cascades and is either equal
to or superior to its virgin paper counterpart. Publishers
who would like additional information should visit our website
at www.transcontinental-printing.com.
Profile
The largest printer in Canada and sixth-largest in North America,
Transcontinental also ranks as the country’s leading
publisher of consumer magazines and French-language educational
resources, and its second-largest community newspaper publisher.
Transcontinental distinguishes itself by creating strategic
partnerships that integrate the company into its customers’
value chain, notably through its unique newspaper printing
outsourcing model and its value-added services. From mass
to highly personalized marketing, the company offers its clients
integrated solutions which include a continent-leading direct
marketing offering, a diverse digital platform and a door-to-door
advertising material distribution network. Transcontinental
is a company whose values, including respect, innovation and
integrity, are central to its operation.
Transcontinental (TSX: TCL.A, TCL.B) has more than 14,500
employees in Canada, the United States and Mexico, and reported
revenues of C$2.3 billion in 2006.
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For information:
Media
Pierre Leduc
Media Relations
Telephone: (613) 241-6000, ext.: 235
Cell: (416) 859-8562
pleduc@tsa.ca
Financial Community
Jennifer F. McCaughey
Director, Investor Relations
Transcontinental Inc.
Telephone: (514) 954-4000
jennifer.mccaughey@transcontinental.ca
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